Fashion Week: Barbour International


Posh graffiti 

For the first time in its history, Barbour International – the younger, more rugged brother of doubled-barrelled-pheasant-and-hunt-ball Barbour – showcased its wares at London Fashion Week amongst the splendour of the Royal Institute of British Architects. It started off surreally, with a hold up resulting in the fashion elite loitering awkwardly next to a protest against the Chinese government, but once inside with a glass of sparkling elderflower in hand poses were pulled, bloggers blogged, and normality resumed. John Barbour originally founded the company in 1894, with his grandson Duncan Barbour then diversifying following the 1936 production of the Barbour International, a one-piece wax cotton motorcycle suit worn by almost every British motorcycle team until 1977. The presentation drew heavily on this sense of heritage, showing archive photographs of Steve McQueen riding bikes and stuffed to the brim with union jacks. Unambitious, but quite nice, the clothes themselves seemed to be sidelined, with the highlight being a dog wearing a jacket. Quite a good metaphor for fashion week in general that. Shop the collection at Selfridges now.

  

Words by: Mac

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