Lazy Oaf SS16
London based imprint Lazy Oaf departs from their cartoonish, tongue in cheek style to offer up a more demure collection for SS16. The palette has been toned down to include a mixture of monochrome and pastel hues, with garish prints and patterns replaced with much more accessible stripes and smaller logos - perhaps a reaction to their latest collaboration with Youtube puppeteers Don't Hug Me I'm Scared.
Fear not, the trademark penchant for puns and wordplay remains, just in a more refined way: if Stephen Fry had tumblr, this is what he would rock.
Shop the collection here.
Written by: JM